

Heavy use of grey usually indicates a lack of confidence and fear of exposure. Unless the precise tone is right, gray has a dampening effect on other colors used with it. A virtual absence of color is depressing and when the world turns gray we are instinctively conditioned to draw in and prepare for hibernation. Pure gray is the only color that has no direct psychological properties. Nature, Outdoorsy, Reliability, Ruggedness, Security, Support, Tough. It can be though of as being both conventional and sophisticated depending on its intended use. Solid, dependable, and confident are often Traits attributed to brown. Blue is also said to decrease one's appetite.Īcceptance, Authority, Balance, Calmness, Care, Caution, Cleanliness, Coolness, Cooperation, Compassion, Confidence, Contemplation, Culture, Depression, Despair, Depth, Dignity, Faith, Flexibility, Frankness, Freedom, Freshness, Goodness, Harmony, Honesty, Hope, Ice, Infinity, Intelligence, Introspection, Isolation, Law, Logic, Loyalty, Maturity, Obedience, Order, Peace, Piety, Power, Protection, Quality, Quietness, Reflection, Reliability, Responsibility, Sadness, Security, Self Control, Serenity, Sincerity, Solitude, Stability, Stiffness, Technology, Tenderness, Tradition, Tranquility, Transparency, Trust, Truth, Unity, Value, Virtue, Water. Blue is the color of the sky and is often associated with tranquility, depth, honor, trusts and productivity. Psychological Properties of the 11 Basic Colors Mood Colors: Meaning and Associations of Colorīlack is also used as a color of sophistication and elegance, often provoking emotions of mystery.īlack is also associated with evil, taboo.


A certain color can evoke a reaction in one person and can often evoke the opposite reaction in another person, due to culture, prior association, or even just personal preferences.Īssociations with color are defined, in part by Faber Birren, the author of, "Color Psychology and Color Therapy", by our senses, language, objects (or forms), and personality characteristics.

Yellow, orange and red are associated with the heat of sun and fire blue, green and violet with the coolness of leaves, sea and the sky. Red has been shown to stimulate the senses and raise the blood pressure, while blue has the opposite effect and calms the mind. Knowing the meaning of colors is key to a better understanding of our behavior.Ĭolors act upon the body as well as the mind. Colors have the power to improve our memory and attention, and even the power to convince us to make a certain decision. It is not for nothing that we say we are "feeling blue" or "seeing red". Colors provide the building blocks of our emotions. Psychological and Subjective Use of ColorĬolor psychology is a well-known, yet less explored branch of the study of how our brain perceives what it visualizes. Hopefully our basic color associations table may be of some assistance for those brainstorming ideas for designing new layouts and styles for both awareness bracelets and ribbon design. We are including the below color meaning chart for those people and organizations who have emailed Disabled World asking for ideas and/or suggestions on designing awareness ribbons and bracelets styles. Awareness Ribbons Chart: Color, Meaning, Causes.Disabled Veteran Making Strides by Greshun De Bouse.This article is from our digest of publications relating to Disability Awareness that also includes:
